Nuevo proyecto
ISO/AWI 19329
Sensory analysis — Methodology — Consumer segmentation
Reference number
ISO/AWI 19329
ISO/AWI 19329
Edition 1
© ISO 2024
Nuevo proyecto
Resumen
The scope of this proposal is to propose standard methods for partitioning a cohort of consumers into subgroups, called consumer segments, based on specified criteria. The criteria fall into two major categories; 1) a priori criteria, such as age, gender, geography, etc. and 2) preference/liking-based criteria, such as subgroups of consumers with similar patterns of liking scores across a set of test products.
Informaciones generales
-
Estado: En desarrolloEtapa: Nuevo proyecto aprobado [10.99]
-
Edición: 1
-
Comité Técnico :ISO/TC 34/SC 12
- RSS actualizaciones
