ISO 20252:2019
ISO 20252:2019
Status : Published
Format Language
std 1 187 PDF + ePub
std 2 187 Paper
  • CHF187
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This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

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